New Zealanders describe their country as a great place to bring up children. While we lead the world in our use of the internet and mobile phones, we still appreciate the simple things in life: a fresh meal, a walk on the beach, time to relax with family and friends.

Maori are New Zealand's indigenous people, and Maori perspectives and culture have helped form our identity. Maori concepts like whanau (the extended family) and mana (dignity) are part of our everyday life. All New Zealanders share a deep connection with the land and sea.

Visitors from overseas often comment on New Zealanders' friendly, open attitude. With only four million people and plenty of space, we can take the time to get to know each other. Our closeness to nature gives us a sense of freedom and relaxation.

In the geological sense, New Zealand has had a colourful past. The ice age carved the exquisite fretwork of Fiordland and the Marlborough Sounds, huge tectonic forces pushed up the Southern Alps and volcanism on a fearsome scale shaped (and continues to shape) much of the North Island. The result of all this action is scenery to die for — a landscape jam-packed with interest.